"Berlin Mitte: A Regional Branding Concept" is a comprehensive project focused on developing a unique visual identity for the Berlin-Mitte district. The concept integrates elements of brand identity, graphic planning, landscape and interpretive design, and regional analysis to encapsulate the essence of Berlin-Mitte.

Project Highlights:

Brand Identity: Crafting a distinctive logo and visual elements that reflect the cultural and historical significance of Berlin-Mitte.

Graphic Planning: Designing cohesive graphics and layouts that maintain consistency across various platforms and mediums.

Landscape and Interpretive Design: Incorporating environmental and architectural features of Berlin-Mitte to create designs that resonate with both residents and visitors.

Regional Analysis: Conducting thorough research to understand the demographics, culture, and history of the area, ensuring the branding concept is authentic and meaningful.

Tools and Techniques:

The project utilizes a combination of traditional design principles and modern software tools to achieve a balance between aesthetic appeal and functionality. The designs are adaptable for various applications, including digital platforms, print media, and environmental graphics.

Portfolio Inclusion:

Including this project in my portfolio demonstrates my ability to handle complex branding projects that require a deep understanding of regional characteristics and the capability to translate them into effective visual communication. It showcases my skills in brand development, graphic design, and strategic planning — highlighting my proficiency in creating designs that are both visually appealing and contextually relevant.

This project exemplifies a holistic approach to regional branding, emphasizing the importance of integrating local identity into design to foster a sense of place and community.